Responsive Branding, Direction & Strategy
REAL. RELAXED. RELEVANT.
A church that isn’t just a church, but a part of the community
Connect has a huge passion for outreach and excellence in everything they do. Over the years I’ve worked with them to develop and hone their visual presence into what it is today. A standout in the community, with a relevant look and feel.
TYING IT ALL TOGETHER.
Over the years Connect’s arrow mark has worked it’s way through name changes, vision alterations, and staff changes without much of any change or alteration to reflect the change of the church. So it was time for an update, and a refocus. To make sure that the brand was actionable to what the people behind it stood for.I took the original logo, putting it inside a simple speech bubble. Keeping the distinct mark but adding an action to it. Showing that Connect wants to talk about it’s vision and spread the good news.