Case Study No.008

Responsive Branding Design

CRUSHIN’ IT.

Crush Your Goals is making internet content pushing people to achieve everything they’ve ever wanted, no matter the cost.

Chris came to me looking for branding for the launch of his podcast and clothing line. His vision and passion laid the perfect foundation for a brand with integrity and it made some pretty cool clothing designs.

DOWNWARD FORCE.

A monogram sits at the centre of this brand, providing a sense of downward force and an instantly recognizable symbol.

Pulling a C, Y and G together created a symbol that gave a visual to Chris’ vision of overcoming obstacles, accomplishing your dreams and crushing your goals.

EXPANDING THE BRAND.

The development of the monogram gave a great direction to work inside of, leading to custom type systems and additional mark designs. The mark was so strong that I felt it was going to be best utilized in black and white. Easily adaptable and infinitely flexible. It also made it super flexible in creating clothing designs.

THE PODCAST

The branding elements lent themselves well to other artwork elements including cover art for the Crush You Goals Podcast.

BOOM.

The flexibility and strength of the brand are put to the test in this artwork for an offshoot film podcast that Crush Your Goals produces. As you can see, it comes out looking strong and staying bold.

“Zach took my idea beyond anything I could have imagined. His work ethic, talent and constant communication is second to none. Zach’s talent deserves to be seen and I can’t wait to brag about him.”

Chris – Crush Your Goals

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