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ANGLERS UNITE

The International Fly Fishing Film Festival® consists of short and feature-length films produced by professional filmmakers from all corners of the globe, showcasing the passion, lifestyle and culture of fly fishing. The IF4 team came to me looking for a fresh new look for the festival to help expand their audience and keep the festival relevant for years to come! Together we created a new visual language for the festival that brings new life while also paying tribute to the festival’s rich past.

Watch the promotional trailer for the festival!

IF4™ Sizzle Reel – 2019 from IF4™ on Vimeo.

FINDING BALANCE

The new IF4 visual system focuses on giving equal priority to the event’s photography and branding. Instead of the branding simply sitting on top of a beautiful photo, the photography is revealed and presented through the branding, creating a dynamic and instantly recognizable look.

FLEXIBILITY

Since the festival is screened at 70+ locations worldwide, I thought it was important to be flexible across all platforms. So, the film reel concept from the poster also functions as a logo mark across the campaign.

BRAND IN HAND

The feeling of movement and action from the posters is carried throughout the rest of the creative, all the way to the tickets viewers pick up at their local fly shop or box office.

MAKE IT OFFICIAL

The festival brand continues to develop and expand through a system of crests and emblems used to award the winning submissions in the festival lineup.

  • ROCKY MOUNTAIN PRINTERS
    Responsive Branding, Illustration & Font Design
  • FIRE HALL KITCHEN & TAP
    Responsive Branding & Location Design
  • Relater | Troy Baker
    Responsive Branding, Illustration & Animation
  • IRON GOAT CROSSFIT
    Responsive Branding & Illustration
  • ISHTAR GAMES
    Responsive Branding & Illustration
  • POTENZA REHAB
    Responsive Branding & Illustration
  • TURK CONSTRUCTION
    Responsive Branding & Custom Type
  • SPAWN ON ME PODCAST
    Responsive Branding, Illustration & Animation
  • KINDA FUNNY XCAST
    Responsive Branding & Illustration
  • RUFFSENPAI
    Responsive Branding & Custom Type
  • FLY FUSION MAGAZINE
    Print Collateral & Layout
  • NANOGENIX
    Responsive Branding, Illustration & Animation
  • KINDA FUNNY PODCAST
    Responsive Branding, Custom Type & Illustration
  • FORERUNNER CHURCH
    Responsive Branding, Custom Type & Animation
  • PS I LOVE YOU
    Responsive Branding & Illustration
  • TAP TAKEOVERS
    Illustration, Custom Type & Layout
  • TONIK DISTILLERY
    Responsive Branding, Product & Packaging Design
  • TAP TRAILER
    Illustration & Custom Type
  • PICTURE VALLEY
    Responsive Branding, Custom Type & Illustration
  • INTERNET EXPLORERS
    Custom Type & Layout
  • DEBATABLE
    Responsive Branding & Illustration
  • CRANBROOK WORKSPACE
    Responsive Branding & Illustration
  • WE HAVE COOL FRIENDS
    Responsive Branding & Custom Type
  • PARTY MODE
    Responsive Branding & Illustration
  • THE FALL COLLECTION
    Illustration & Product Design
  • GRIST CYCLES
    Responsive Branding & Illustration
  • CONNECT CHURCH
    Responsive Branding, Illustration & Custom Type
  • SANCHO WEST
    Responsive Branding & Illustration
  • WILD THEATRE
    Responsive Branding, Custom Type & Illustration
  • COOKING WITH GREGGY
    Responsive Branding & Illustration
  • HERO SUPPLY
    Responsive Branding & Illustration
  • 7AM
    Responsive Branding & Illustration
  • WILD HORSE CONSULTING
    Responsive Branding, Custom Type & Illustration
  • KOOTENAY LANDSCAPE
    Responsive Branding

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