Case Study No.025

Illustration, Lettering & Print Design

Client: International Fly Fishing Film Festival

About International Fly Fishing Film Festival

International Fly Fishing Film Festival® consists of short and feature length films produced by professional filmmakers from all corners of the globe, showcasing the passion, lifestyle and culture of fly fishing. Check out the trailer!

IF4™ Sizzle Reel – 2019 from IF4™ on Vimeo.

A FRESH NEW LOOK

The IF4 team came to me to give the festival a fresh, new visual look. I crafted a creative package that pays tribute to the festivals of the past, while bringing a modern style to the event.

FLEXIBILITY

Being that the festival is screened at 70+ locations around the world, I thought it was important that the feel of the creative be flexible across all platforms. So, the film reel concept from the poster also functions as a logo mark across the campaign.

BRAND IN HAND

The feeling of movement and action from the posters is carried throughout the rest of the creative, all the way to the tickets viewers pick up at their local fly shop or box office.

Going Online

I worked alongside my pals at Breeze Web to bring the creative to life online at flyfilmfest.com!

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