GAMING GOES LATE NIGHT

Up at Nine is the gaming industry’s first late-night talk show, hosted by the team at Item Nine Gaming. Mirrored after the late-night shows we all love, Up at Nine strives to provide a unique, relaxed perspective in the gaming space.

Gabe from Item 9 came to us looking to bring his dream of a late-night gaming show to life. Together we created a brand kit soaked in the neon glow and nostalgia – sure to grab the attention and tug on the heartstrings of any retro gamer.

THE CANBOY

As avid craft beer lovers and retro game aficionados, the concept of a beer can dressed like a Gameboy is an excellent fit for Item 9’s late-night vibe. Deck it out with neon haze, and we’ve got an icon.

THE NIGHTCLUB SIGN

Nothing says late night like neon. Especially a classic neon nightclub sign. We created a fully custom script wordmark to recreate this look and gave it the ultimate neon treatment. The result is the Canboy’s perfect partner but also a wordmark that works great on its own.

To tie the whole thing together, we worked with Item 9 on an animated intro to the show – just watch that beer can crack open, and you can taste the late-night vibes.

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