Case Study No.030

Responsive Branding Design, Lettering & Illustration

Client: Lawless Electric

ELECTRIC

Pure energy channeled into typographic form, showing passion, hard work and rebel spirit.

A Little Energy

The monogram takes the same feeling points as the main logo, but is condensed for icon viewing, adding to the brand narrative.

The Bandito

Lawless mascot – a rebel spirit in his own right. The bandito strives to push the boundaries of the electrical trade.

Emblem Form

The attitude of the bandito, paired with a bit more information, further cements it’s role in the brand.

The Bolt

A simple, rough around the edges mark with just a little bit of attitude.

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