Responsive Branding Design, Lettering & Illustration
Client: Lawless Electric
ELECTRIC
Pure energy channeled into typographic form, showing passion, hard work and rebel spirit.
A Little Energy
The monogram takes the same feeling points as the main logo, but is condensed for icon viewing, adding to the brand narrative.
The Bandito
Lawless mascot – a rebel spirit in his own right. The bandito strives to push the boundaries of the electrical trade.
Emblem Form
The attitude of the bandito, paired with a bit more information, further cements it’s role in the brand.
The Bolt
A simple, rough around the edges mark with just a little bit of attitude.
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