LIGHT THE WAY

Mount Carmel is a Bible College in Edmonton, Alberta, focused on creating a memorable and intentional gap-year experience for students just starting their post-secondary education. Through intentionally small class sizes and relationship-based curriculum, the Mount Carmel team specializes in making that year impactful; illuminating life paths for young believers, giving them the tools to bring their faith wherever they go.

Mount Carmel came to us looking for a fresh coat of paint. They wanted a visual look that felt relevant to the current student-base and the fun and casual nature of the school. Together we created a brand kit chock full of timeless collegiate style and an icon sure to last through the next decade.

INTENTIONAL TYPOGRAPHY

Just as the Mt. Carmel team is super intentional with their students, we also wanted logo marks to feel purposeful. Accompanying the “light-the-path” mountain icon is a fully custom script wordmark – drawn to feel handmade, personalized, and welcoming. We took some heavy inspiration from classic collegiate sports teams and varsity sweaters here – who doesn’t love a good chunky script!?

THE FULL RESPONSIVE PACKAGE

To make the brand kit as flexible as possible, we designed a suite of alternate marks, secondary pieces and badges – including the “bookend,” a vertical logo mark utilizing multiple brand elements inspired by book spines that students spend countless hours searching through while studying. A college brand kit that’s fun enough to not come across as stuffy but professional enough to be trustworthy.

CHECK OUT MT. CARMEL’S WEBSITE

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