Tyler Dial serves up Dragon Ball & Gaming content via Youtube & Twitch to hundreds of thousands of viewers daily under the name Nanogenix. He came to me looking for a fresh new look for his channel with a bit more flexibility than his current branding system was offering. Together we crafted a brand that is inspired by Dragon Ball but isn’t held down by it. A sleek modern look provides everything Tyler needs to create industry-leading content on Youtube, Twitch & Beyond.
NEW YET FAMILIAR
Dragon Ball has a distinct look and feel, and it’s fans know it well. With that, our main task with this refresh was to create a look that felt familiar to Dragon Ball fans but also established Tyler as his own brand, not just a brand ripping off Dragon Ball’s look. To do this I create a fully custom wordmark that combines sleek angular letters, with a hand drawn X referencing the “Z” in the Dragon Ball logo. The end result perfectly fuses the inspired material with a distinct new look.
MAKING IT MOVE
By adding motion to the brand elements we created a beautiful energy that feels clean and modern, while still having enough Anime style to feel integrated with Tyler’s content. This brand feel and motion translates seamlessly across all platforms, including an engaging Twitch Overlay & Alert package.
Creators running second channels is becoming commonplace in the Youtube industry today, so in 2020 I developed a 2nd mini-brand to fit inside the Nano toolkit. The Nano-Two brand brings all the character and styling of the main brand to these secondary pieces for a seamless and instantly recognizable experience on Tyler’s second channel.
It was absolutely amazing working with Zach! I had an idea of where I wanted to take the brand, and Zach was able to bring that idea to life and then some! It was always a pleasure working together and I look forward to future projects!
TYLER DIAL – NANOGENIX
*Screenshots & Clips taken from youtube.com/nanogenix