Responsive Branding Design
COMMUNITY PULSE.
Rural Pulse Consulting is helping businesses achieve their goals, helping the community grow and the pulse stay strong.
Kevin came to me for a branding identity with a drive to build a brand that was not focused on profit or corporate attitude, but one that had a sense of community growth.
BUILDING IT UP.
Kevin wanted his brand to convey a sense of growth, expansion and pulse, showing how his company was going to help the community grow.
The monogram holds the letters R+P+C inside the style of a blueprint, showing pieces that are growing and more developed while remaining connected. It’s all built around a compass star, demonstrating that with RPC’s direction, you’ll be headed on the path to growth.
EXPANDING THE BRAND.
To give the monogram a strong foundation, I designed a typography system and a couple of alternate compositions.
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