Case Study No.004

Responsive Branding Design

COMMUNITY PULSE.

Rural Pulse Consulting is helping businesses achieve their goals, helping the community grow and the pulse stay strong.

Kevin came to me for a branding identity with a drive to build a brand that was not focused on profit or corporate attitude, but one that had a sense of community growth.

BUILDING IT UP.

Kevin wanted his brand to convey a sense of growth, expansion and pulse, showing how his company was going to help the community grow.

The monogram holds the letters R+P+C inside the style of a blueprint, showing pieces that are growing and more developed while remaining connected. It’s all built around a compass star, demonstrating that with RPC’s direction, you’ll be headed on the path to growth.

EXPANDING THE BRAND.

To give the monogram a strong foundation, I designed a typography system and a couple of alternate compositions.

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