Responsive Branding Design & Animation

CASUAL CHILLAXIN’

Sancho West is creating internet gaming content on Twitch and YouTube. He holds massive value in a positive attitude and having an audience that encourages each other!

Sancho was looking for the next step for his YouTube career and knew a re-brand was in order. Together, we created something that infused his personality into his channel while adding a professional edge.

CALIFORNIA CRUISIN’

It was essential to Sancho that the brand identity be created around and for his community. From Sancho’s location in California to the free-spirited, positive attitude his channel stands for, it all has a cue inside the branding.

To directly convey his story, I used elements like the brush script logotype inspired by 70’s California design, a California beach scene and Sancho’s signature orange shades. The gaming controller and banner dedicate the whole concept to Sancho’s community which he kindly refers to as his “Amigos.”

EXPANDING THE BRAND.

With the primary logo as a blueprint, I made pieces to expand the brand story. I created simpler logos for better legibility in smaller use and some illustration assets to compliment them.

“This has been an amazing! Zach is an awesome designer to collaborate with. I gave him a whole slew of design examples and he returned with an awesome jumping off point! He has taken my brand to a whole new level!”

Sancho – Sancho West Gaming

“This has been an amazing! Zach is an awesome designer to collaborate with. I gave him a whole slew of design examples and he returned with an awesome jumping off point! He has taken my brand to a whole new level!”

Sancho – Sancho West Gaming

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