Branding Identity & Illustration
Los Angeles based Twitch streamer Status Chance is building a streaming community that’s all about positive vibes and bringing people together.
James at Status Chance came to me looking for a way to give some visual representation to community he had created on Twitch. Through a strategic brand identity creation and some illustration system development, together we did just that.
James wanted to develop an entire illustration system and animation style for his brand, so we needed an anchor point to tie it all together, show the brand’s vision, and lay a foundation. The final mark is a S and a C connecting while in motion. The simple intriguing symbol represents a community that is connected by the stuff they all share in common: all coming together on James’ channel!