A few short months after opening Fire Hall Kitchen & Tap, the Fire Hall team came to me with an idea. A mobile Fire Hall experience they could bring to festivals, events, and local community gatherings. From these initial conversations, the Fire Hall Tap Trailer was born – a full-service gastropub on wheels. 30 craft beer taps ready to quench the thirst of any crowd within driving distance. Just as I did with the Fire Hall’s brick-and-mortar location, I worked with the team to create a vision for the Tap Trailer that would make it an experience to remember. This project was such a blast and continues to bring a smile to my face every time I see the trailer parked at a local event.
STANDOUT FROM THE PACK
From the very start of the project, we knew that we wanted the trailer to be eye-catching, whether it was stationary in a parking lot or barrelling down the highway to its next thirst-quenching destination. To do this, I took the initial styling that we had built with the Fire Hall’s branding identity and expanded it into a secondary identity for the Tap Trailer. Custom script logotype and signage layouts make the Tap Trailer feel like an extension of the Fire Hall experience, not an afterthought.