Case Study No.003

Responsive Branding & Product Design

A COLLABORATIVE COLLECTIVE.

Seasonally released physical goods, designed by me and produced by local businesses just for the fun of it.

I’ve always had creative side projects on the go, so I decided to create a brand to put it all under. Vaughn & Co. is a way for me to release all my ideas and stories.

A BRAND CRAFTED BY HAND.

Due to the nature of this project being creating actual physical products, it only made sense to go with something completely hand drawn for this brand.

Developed with a huge influence from vintage apparel brands and a little bit of hand crafted aesthetic, came an iconic hand drawn logotype. It works well at many sizes and would perform well no matter the product.

TIED TOGETHER.

To give the brand a little more depth, usability and visual identity, I created another mark to team up with the main logo. The monogram infuses the feeling of connection, representing the collaboration element of the brand.

PRODUCT No.1

Hand drawn graphics on heather grey tees – Printed at Big Magic Design in Kimberley, BC.

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