Illustration, Custom Type & Layout
Client: Wild Theatre
Let’s Get Wild
Mary from Wild Theatre came to me with the idea of crafting a brand for her high school theatre department. She was looking for something that would be meaningful to the students and bring a professional look to the high school productions. I was on board to help out the young local art scene.
THE MAIN LOGO
The main paw mark ties into the bear-themed branding of the high school while adding a fun personality specifically for the drama department.
THE LOGOTYPE
The logotype is designed to look like it’s been carved into a tree while also conveying old-school theatre charm.
Get Mini.
I wanted to give the main paw mark some flexibility, so I drew up an alternate version that only features the word “Wild.” This allows it to be used in smaller sizes without losing its legibility.
THE CLAW
To expand the bear theme add another mark that could be used at small sizes, I created the monogram; a bear claw grabbing a single W dressed up to resemble a theatre marquee.
I approached Zach to help us define our brand for the Mount Baker Theatre department and he’s hit the nail on the head. The skill with which he has managed to tap into a unique vibe that appeals to both our community and the students is next level. Image is everything to teenagers and he’s managed to impress all of us. He’s also fantastic to work with: he listens to the client’s needs, applies his skills and talent and then gets the job done. He’s a Cadillac. Thank you, Zach, you’re awesome!
MARY HAMILTON – WILD THEATRE
I approached Zach to help us define our brand for the Mount Baker Theatre department and he’s hit the nail on the head. The skill with which he has managed to tap into a unique vibe that appeals to both our community and the students is next level. Image is everything to teenagers and he’s managed to impress all of us. He’s also fantastic to work with: he listens to the client’s needs, applies his skills and talent and then gets the job done. He’s a Cadillac. Thank you, Zach, you’re awesome!
