THE MAIN LOGO
The main paw mark ties into the bear themed branding of the high school while adding a fun personality specifically for the drama department.
Tying in to a classic, almost retro drama feel is the logotype. I drew this type with the intention of it resembling something that might be scratched into a tree by a bear claw, furthering that narrative without being too on the nose.
To give the main paw mark a little bit more flexibility, I drew up an alternate version that only features the word “Wild.” This allows it to be used in smaller sizes than the main mark without losing it’s legibility.
Alongside the rest of the marks, we still needed something that could be used small – an icon. To accomplish this while also expanding the bear theme, I created the claw monogram – a bear claw grabbing a single W, dressed up to resemble a theatre marquee.