THE MAIN LOGO
The main paw mark ties into the bear-themed branding of the high school while adding a fun personality specifically for the drama department.
The logotype is designed to look like it’s been carved into a tree while also conveying old-school theatre charm.
I wanted to give the main paw mark some flexibility, so I drew up an alternate version that only features the word “Wild.” This allows it to be used in smaller sizes without losing its legibility.
To expand the bear theme add another mark that could be used at small sizes, I created the monogram; a bear claw grabbing a single W dressed up to resemble a theatre marquee.