Case Study No.046

Responsive Branding Design, Lettering & Illustration

Client: Wild Theatre

Let’s Get Wild

Mary from Wild Theatre got in touch with me in early 2018 with the idea of crafting a brand for the theatre program at the local high school in my home town. She was looking for something to get the kids excited and bring a professional look to the high school productions. I was on board to help out the young local art scene.

THE MAIN LOGO

The main paw mark ties into the bear themed branding of the high school while adding a fun personality specifically for the drama department.

THE LOGOTYPE

Tying in to a classic, almost retro drama feel is the logotype. I drew this type with the intention of it resembling something that might be scratched into a tree by a bear claw, furthering that narrative without being too on the nose.

Get Mini.

To give the main paw mark a little bit more flexibility, I drew up an alternate version that only features the word “Wild.” This allows it to be used in smaller sizes than the main mark without losing it’s legibility.

THE CLAW

Alongside the rest of the marks, we still needed something that could be used small – an icon. To accomplish this while also expanding the bear theme, I created the claw monogram – a bear claw grabbing a single W, dressed up to resemble a theatre marquee.

EXPANDING THE BRAND

Check out how the brand is implemented and used across the performances and promotions below!

I approached Zach to help us define our brand for the Mount Baker Theatre department and he’s hit the nail on the head. The skill with which he has managed to tap into a unique vibe that appeals to both our community and the students is next level. Image is everything to teenagers and he’s managed to impress all of us. He’s also fantastic to work with: he listens to the client’s needs, applies his skills and talent and then gets the job done. He’s a Cadillac. Thank you, Zach, you’re awesome!

MARY HAMILTON – WILD THEATRE

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