Ascend Coffee is a 3rd wave mobile espresso cart serving the best-tasting coffee possible to the residents of the Kootenay Region. They came to us looking for a brand that would showcase how exceptional the experience of coffee can be instead of the commodity it is often treated as. Together we created a brand that speaks clearly and concisely, with just enough mystery to make it intriguing & iconic.
INSIGHT FROM THE SKY
Ascend’s brand vision is to educate customers on the attributes of great coffee and entice them to explore the fantastic world of coffee for themselves – so all of the brand visuals are inspired by this goal. An Owl with an “A” hidden in its tail and stencil-style lettering work together to showcase a sense of discovery, mystery and knowledge while providing a distinct and memorable look.
A FLEXIBLE TOOLKIT
To make the brand kit as flexible as possible and deepen Ascend’s brand story, we created endless secondary compositions and lockups.
ESPRESSO ON WHEELS
The brand’s flexibility provided the perfect tool kit to build an elevated look and feel for the mobile coffee cart, creating a memorable experience for every customer who stops for a coffee. It’s not every day that we get asked to design a coffee shop on wheels, so we had a blast bringing the brand into its physical home.