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ELEVATED CAFFEINATION

Ascend Coffee is a 3rd wave mobile espresso cart serving the best-tasting coffee possible to the residents of the Kootenay Region. They came to us looking for a brand that would showcase how exceptional the experience of coffee can be instead of the commodity it is often treated as. Together we created a brand that speaks clearly and concisely, with just enough mystery to make it intriguing & iconic.

INSIGHT FROM THE SKY

Ascend’s brand vision is to educate customers on the attributes of great coffee and entice them to explore the fantastic world of coffee for themselves – so all of the brand visuals are inspired by this goal. An Owl with an “A” hidden in its tail and stencil-style lettering work together to showcase a sense of discovery, mystery and knowledge while providing a distinct and memorable look.

A FLEXIBLE TOOLKIT

To make the brand kit as flexible as possible and deepen Ascend’s brand story, we created endless secondary compositions and lockups.

ESPRESSO ON WHEELS

The brand’s flexibility provided the perfect tool kit to build an elevated look and feel for the mobile coffee cart, creating a memorable experience for every customer who stops for a coffee. It’s not every day that we get asked to design a coffee shop on wheels, so we had a blast bringing the brand into its physical home.

  • FIRE HALL KITCHEN & TAP
    Responsive Branding & Location Design
  • TONIK DISTILLERY
    Responsive Branding, Product & Packaging Design
  • TAP TRAILER
    Illustration & Custom Type
  • SPAWN ON ME PODCAST
    Responsive Branding, Illustration & Animation
  • RUFFSENPAI
    Responsive Branding & Custom Type
  • KINDA FUNNY XCAST
    Responsive Branding & Illustration
  • IRON GOAT CROSSFIT
    Responsive Branding & Illustration
  • ROCKY MOUNTAIN PRINTERS
    Responsive Branding, Illustration & Font Design
  • CONNECT CHURCH
    Responsive Branding, Illustration & Custom Type
  • Relater | Troy Baker
    Responsive Branding, Illustration & Animation
  • ISHTAR GAMES
    Responsive Branding & Illustration
  • POTENZA REHAB
    Responsive Branding & Illustration
  • TURK CONSTRUCTION
    Responsive Branding & Custom Type
  • FLY FUSION MAGAZINE
    Print Collateral & Layout
  • NANOGENIX
    Responsive Branding, Illustration & Animation
  • KINDA FUNNY PODCAST
    Responsive Branding, Custom Type & Illustration
  • FORERUNNER CHURCH
    Responsive Branding, Custom Type & Animation
  • PS I LOVE YOU
    Responsive Branding & Illustration
  • TAP TAKEOVERS
    Illustration, Custom Type & Layout
  • PICTURE VALLEY
    Responsive Branding, Custom Type & Illustration
  • INTERNET EXPLORERS
    Custom Type & Layout
  • DEBATABLE
    Responsive Branding & Illustration
  • CRANBROOK WORKSPACE
    Responsive Branding & Illustration
  • WE HAVE COOL FRIENDS
    Responsive Branding & Custom Type
  • PARTY MODE
    Responsive Branding & Illustration
  • THE FALL COLLECTION
    Illustration & Product Design
  • GRIST CYCLES
    Responsive Branding & Illustration
  • SANCHO WEST
    Responsive Branding & Illustration
  • WILD THEATRE
    Responsive Branding, Custom Type & Illustration
  • COOKING WITH GREGGY
    Responsive Branding & Illustration
  • HERO SUPPLY
    Responsive Branding & Illustration
  • 7AM
    Responsive Branding & Illustration
  • WILD HORSE CONSULTING
    Responsive Branding, Custom Type & Illustration
  • KOOTENAY LANDSCAPE
    Responsive Branding

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