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THAT JAMAICAN FLAVA

Ella’s is a restaurant owned a lovely Jamaican couple in our studios hometown of Cranbrook, BC. Ella’s specializes in curating an authentic Jamaican experience, from the food, to the drinks, to the music, the Ella’s team strives to bring “A Real Jamaican Vibe” to our little mountain town in Western Canada.

Ella’s owners, Aleitha and Ro, came to us looking for a fresh look for Ella’s, one that would last the test of time, and one that allowed them to tell their story to it’s best. Our solution is a brand kit bursting with personality and character, and saturated with Rastafarian colours.

BREATHING LIFE INTO ELLA

Since Ella’s inception, Aleitha and Ro had been building the character of Ella. A confident, charming, embodyment of sultry lady-power and fun jamaican spirit. While bringing her to life was no easy task – we are so proud of what we landed on. A mascot that shouts the brand story from the rooftops. Pair it with the custom typography (inspired by Jamaican hand-painted road signs) and the sandy rastafarian colour palette – oof, chef’s kiss.

VISUAL STORYTELLING

Every time we talked with Aleitha and Ro, they had so many touchstones about their upbringing and home in Jamaica – it was a goldmine of inspiration and visual fuel. Below you’ll find a few supporting illustrations inspired by these conversations. Jamaican road signs, Marley & the Whaler’s inspired instruments, “Red Stripe” bottles, big ol’ barrels of rum, these pieces take the kit to a whole new level. 

  • FIRE HALL KITCHEN & TAP
    Responsive Branding & Experience Design
  • ASCEND COFFEE
    Responsive Branding & Experience Design
  • TONIK DISTILLERY
    Responsive Branding, Illustration & Packaging
  • IRON GOAT CROSSFIT
    Responsive Branding & Illustration
  • POTENZA REHAB
    Responsive Branding & Illustration
  • FORERUNNER CHURCH
    Responsive Branding, Custom Type & Animation
  • PICTURE VALLEY
    Responsive Branding, Custom Type & Illustration
  • FIRE HALL KITCHEN & TAP
    Responsive Branding & Location Design
  • PS I LOVE YOU
    Responsive Branding & Illustration
  • RUFFSENPAI
    Responsive Branding & Custom Type
  • WILD THEATRE
    Responsive Branding, Custom Type & Illustration
  • FLY FUSION MAGAZINE
    Print Collateral & Layout
  • TAP TAKEOVERS
    Illustration, Custom Type & Layout
  • ROCKY MOUNTAIN PRINTERS
    Responsive Branding, Illustration & Font Design
  • KINDA FUNNY PODCAST
    Responsive Branding, Custom Type & Illustration
  • WE HAVE COOL FRIENDS
    Responsive Branding & Custom Type
  • Relater | Troy Baker
    Responsive Branding, Illustration & Animation
  • TONIK DISTILLERY
    Responsive Branding, Product & Packaging Design
  • TAP TRAILER
    Illustration & Custom Type
  • CONNECT CHURCH
    Responsive Branding, Illustration & Custom Type
  • TURK CONSTRUCTION
    Responsive Branding & Custom Type
  • NANOGENIX
    Responsive Branding, Illustration & Animation
  • INTERNET EXPLORERS
    Custom Type & Layout
  • DEBATABLE
    Responsive Branding & Illustration
  • CRANBROOK WORKSPACE
    Responsive Branding & Illustration
  • PARTY MODE
    Responsive Branding & Illustration
  • THE FALL COLLECTION
    Illustration & Product Design
  • GRIST CYCLES
    Responsive Branding & Illustration
  • SANCHO WEST
    Responsive Branding & Illustration
  • COOKING WITH GREGGY
    Responsive Branding & Illustration
  • HERO SUPPLY
    Responsive Branding & Illustration
  • 7AM
    Responsive Branding & Illustration
  • WILD HORSE CONSULTING
    Responsive Branding, Custom Type & Illustration
  • KOOTENAY LANDSCAPE
    Responsive Branding

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