Fire Hall Kitchen & Tap is a craft beer tap house residing inside a fully restored hundred-year-old fire hall. The team came to me to establish a brand that honoured the building’s past while showcasing their personality and passion for the things they loved; community centred around craft beer and great food. Together, we crafted a brand the local community could latch onto and participate in while also showcasing the beauty, history, and legacy the building had lived throughout.
HONORING THE PAST, PROTECTING THE FUTURE
Using the building’s history as a foundation, I crafted typography and illustration that specifically represented the different decades the building had lived through thus far while ensuring the brand still felt relevant in a modern market. 60’s style hand-painted scripts and blocky “brick-inspired” lettering meet a modernly illustrated main “badge” icon to create a versatile system full of historical character. This system formed the perfect toolkit to build a HUGE suite of assets and physical points of interest for the restaurant and customer experience; employee apparel, wall murals, period-inspired tap lists & signage, burn-branded tables, and the crown jewel of it all, custom tap handles.
Secondary badges, illustrations, and emblems expand the brand language and have provided perfect solutions for developing a highly successful and loved apparel line for the restaurant. Having such a wide variety of symbols keeps the audience interested in the brand while also giving fans a way to show their love for their local watering hole.