Illustration, Custom Type & Layout
Fire Hall Kitchen & Tap is a craft beer tap house residing inside a fully restored hundred-year-old fire hall. The team came to me to establish a brand that honoured the building’s past while showcasing their personality and passion for the things they loved; community centred around craft beer and great food. Together, we crafted a brand the local community could latch onto and participate in while also showcasing the beauty, history, and legacy the building had lived throughout.
HONORING THE PAST, PROTECTING THE FUTURE
Using the building’s history as a foundation, I crafted typography and illustration that specifically represented the different decades the building had lived through thus far while ensuring the brand still felt relevant in a modern market. 60’s style hand-painted scripts and blocky “brick-inspired” lettering meet a modernly illustrated main “badge” icon to create a versatile system full of historical character. This system formed the perfect toolkit to build a HUGE suite of assets and physical points of interest for the restaurant and customer experience; employee apparel, wall murals, period-inspired tap lists & signage, burn-branded tables, and the crown jewel of it all, custom tap handles.
SECONDARY ELEMENTS
Secondary badges, illustrations, and emblems expand the brand language and have provided perfect solutions for developing a highly successful and loved apparel line for the restaurant. Having such a wide variety of symbols keeps the audience interested in the brand while also giving fans a way to show their love for their local watering hole.
“My partners and I took on a huge project that had no business working out. That we made it out of the gate is due to the support, creativity, and general wizardry of Zach Silver. Zach was there for anything and everything our project needed, including marketing and business advice outside the realm of his contract. While we hired Zach because of his impressive portfolio and passion for design, we were completely unprepared for him to become one of the most influential people to touch our project. If I was thinking of doing another project, Zach wouldn’t just be a call, he’d be my first call (then the bank to beg for money)!”
JESSE ROBERTS – CO-OWNER
Brand Photography by Dariynn Silver of Reflect Design Co. & Morgan Turner of MTurnerPhoto
“My partners and I took on a huge project that had no business working out. That we made it out of the gate is due to the support, creativity, and general wizardry of Zach Silver. Zach was there for anything and everything our project needed, including marketing and business advice outside the realm of his contract. While we hired Zach because of his impressive portfolio and passion for design, we were completely unprepared for him to become one of the most influential people to touch our project. If I was thinking of doing another project, Zach wouldn’t just be a call, he’d be my first call (then the bank to beg for money)!”
