Case Study No.006

Responsive Branding Design & Lettering

HANG TOGETHER. WATCH TOGETHER.

Joe Ruffler is a Mixer streamer focused on bringing like-minded people together online to escape the busyness of everyday life.

Joe was looking for a way to take his Mixer channel to the next level. The branding identity system we crafted together is extremely bold and professional. It not only looks great, but tells the story of his community at the same time.

WHEN LIFE GET’S CRAZY

Joe has built and grown his channel around the foundation of it being a place to come when life gets crazy. It’s a place to take a load off and unwind with your pals online. We created something that shows that relaxed feel while infusing some of Joe’s zany personality.

A monogram functions as the main mark in this brand, showcasing a clean, sleek feel while also introducing the concept to the viewer. The monogram is encapsulated in a box representing the community. The box isn’t closed or complete, it’s an open community.

EXPANDING THE BRAND

The main mark was developed to be strong on it’s own but I created a few different elements to tell a deeper story and build on the foundation.

THE LOGOTYPE.

The logotype is designed to be dizzying and maze-like. It represents the chaos Ruffles TV helps you to forget about while providing something visually engaging. It’s as much a piece of art as it is of legible type.

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