Turk Construction is an excavation company serving the Kootenay Region of BC. A huge focus on quality service, and over 20 years of industry experience has given them a dedicated clientele – making the company a local leader in their industry. Randy & Sarah came to me looking for a way to brand their company that felt engaging and standout in their industry, while also feeling classic and fun. Pulling from the rich history of construction branding in the 70s & 80s, we crafted a brand that feels rich and engaging while also promoting the quality and strength of the company.
DIGGING THE FOUNDATION
While a lot of more modern construction brands veer towards a more modern minimalist style, The Turk’s and I felt that a more vintage-inspired approach would create a fresh and fun look for the brand. So I dug into old Caterpillar advertisements and put together samples of typography that were used across construction machinery in the 70s-80s. Putting those unique logo shapes and chunky photography together with a modern sensibility brought the brand an incredibly unique yet familiar look. The logos feel distinctly construction, but with a vintage warmth that feels “local, mom & pop shop” in all the right ways.
BUILDING OUT THE TOOLKIT
The brand’s unique core logo shape typography style provided the perfect foundation to build out a beautiful suite of secondary marks and crests that add the the brand story while also making the brand infinitely more flexible. Special care was put into every mark to make sure that the balance of classic warmth and modern professionalism was maintained.
The 70s & 80s we’re the golden age of “Shop Tees” and company merch, so using the brand toolkit I created an employee uniform line to further enhance that classic feel while also providing a great looking way for Turk to advertise their services.