SERVICE YOU CAN COUNT ON

Turk Construction is an excavation company serving the Kootenay Region of BC. A huge focus on quality service, and over 20 years of industry experience has given them a dedicated clientele – making the company a local leader in their industry. Randy & Sarah came to me looking for a way to brand their company that felt engaging and standout in their industry, while also feeling classic and fun. Pulling from the rich history of construction branding in the 70s & 80s, we crafted a brand that feels rich and engaging while also promoting the quality and strength of the company.

DIGGING THE FOUNDATION

While a lot of more modern construction brands veer towards a more modern minimalist style, The Turk’s and I felt that a more vintage-inspired approach would create a fresh and fun look for the brand. So I dug into old Caterpillar advertisements and put together samples of typography that were used across construction machinery in the 70s-80s. Putting those unique logo shapes and chunky photography together with a modern sensibility brought the brand an incredibly unique yet familiar look. The logos feel distinctly construction, but with a vintage warmth that feels “local, mom & pop shop” in all the right ways.

BUILDING OUT THE TOOLKIT

The brand’s unique core logo shape typography style provided the perfect foundation to build out a beautiful suite of secondary marks and crests that add the the brand story while also making the brand infinitely more flexible. Special care was put into every mark to make sure that the balance of classic warmth and modern professionalism was maintained.

The 70s & 80s we’re the golden age of “Shop Tees” and company merch, so using the brand toolkit I created an employee uniform line to further enhance that classic feel while also providing a great looking way for Turk to advertise their services.

When my husband and I decided to start our own small business in August 2020, we had to discuss the priorities of the business. One of the priorities we highlighted was having a professional presence both online and in-person, with a style that wouldn’t fade. This decision is what led us to meet with Reflect Design Co. Having seen Zach’s designs throughout our community, we knew that he would be able to help us discover the best branding for our company. The initial meeting was casual, friendly, and after going through some intentional questions on Zach’s part, extremely fruitful! The questions cut through some of the uncertainties we had about our style and image, and flawlessly led us to who we actually are as a company with our mission and values in place. Being a new business and wanting to get rolling, Zach’s timelines worked perfectly with our excitement to get truck decals, t-shirts, etc. made. He worked with each media company in order to ensure the products were made just right, and they did not disappoint under his direction. We have already, and will continue to recommend Reflect Design Co. for anything graphic design related, large or small!

SARAH TURK – CO-OWNER

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