Turk Construction is an excavation company serving the Kootenay Region of BC. A huge focus on quality service and over 20 years of industry experience have given them a dedicated clientele, making the company a local leader in their industry. Randy & Sarah came to me to brand their company in a way that felt engaging and stood out in their industry while also feeling classic and fun.
DIGGING THE FOUNDATION
While current construction brands veer towards a modern minimalist style, the Turk’s and I thought a vintage-inspired approach would create a fresh look. So I dug into old Caterpillar advertisements and put together typography samples that were used across construction machinery in the 70s-80s. Combining unique logo shapes and chunky typography brought a unique yet familiar look. The logos feel distinctly construction, but with a vintage warmth that feels “local, mom & pop shop” in all the right ways.
BUILDING OUT THE TOOLKIT
Special care was put into every mark to make sure that the balance of classic warmth and modern professionalism was maintained.