Turk Construction

a retro inspired look for an excavation company with 20+ years of experience under their belts.

Project Scope

Turk Construction is an excavation company serving the Kootenay Region of British Columbia. A significant focus on quality service and over 20 years of industry experience have given them a dedicated clientele, making the company a local leader in their industry. They knocked on our door looking to brand their company in an engaging way that stood out in their market, while feeling classic and fun. The brand kit is designed to feel right at home alongside the long-standing legacy brands you’ll commonly find on the job site.

Features & Press

Brand featured in Logolounge Book 13 -
The largest logo competition in the world

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Other Credits

Vehicle Decals produced by Wolfpack Signs

Photography by Reflect Design Co.

Brand Kit

Inspired by heavy equipment badges, logos, and typography from the 1970s and 1980s, the brand kit evokes a lovely sense of nostalgia, while capturing the timeless quality that has allowed those legacy brands to endure.

Colour

A bold and vintage-leaning colour palette gives the brand a strong foundation and a trustworthy feel.

Typography

The typography system features an intentional mix of classic typefaces and modern styles. This gives the brand a sense of nostalgia without feeling stuck in the past.

Smaller Jobs

The brand kit is equipped with smaller icons and seals when the job requires a single colour or a smaller, more legible size.

Badges & Seals

Finding inspiration in past decades' work wear, we created a collection of seals, badges, and lockups that capture the spirit of hard work and dusty boots.

a word from the Turk team

“Casual, Friendly & Intentional - Reflect Design Co. flawlessly led us to who we are as a company. We have already, and will continue to recommend them for any project big or small.”

Sarah Turk | Owner | Turk Contruction LTD.