Case Study No.007

Responsive Branding Design & Lettering

STAND OUT. GET IT DONE.

A consulting firm that wants to stand out from the crowd while infusing a little rough-around-the-edges spirit!

Wes at Wild Horse Consulting came to me looking to brand his new venture into consulting. He gave me full creative freedom, leaving me with this little bit of direction – “Just make sure there’s a horse in it!”

OLD SCHOOL, MEETS HARD WORK

Client-given creative freedom leaves an open canvas for experimentation. I took advantage of the open landscape and created something outside the box and different in the consulting market to help Wes stand out from the crowd.

Entirely hand drawn, I infused a hard working feel and attitude into the artwork, creating a bold, punchy mark that is visually striking.

THE HORSE

The horse was developed to stand strong on it’s own, functioning as a unique visual symbol for the brand. It’s bold and simple while still having enough character to keep your attention.

THE TYPE

To compliment the main horse icon, a custom type system was developed from scratch. I pulled influence from vintage working man culture with a little bit of a Gothic influence. It’s just oozing character.

COLOUR

MORE PROJECTS LIKE THIS