Forerunner Church is a church community in Calgary, Alberta focused on giving people the tools they need to integrate their faith into their everyday life and help them run life’s race. With the knowledge that everyone’s day-to-day life gives different opportunities to utilize personal gifts and beliefs, they focus on teaching that equips listeners with skills to share their faith in the way THEY are called to. The Forerunner team came to me looking for a fresh and engaging way to spread this message. Together we built a brand toolkit that gives them all the assets they need to tell this story in a beautifully engaging way.
With the main focus of Forerunner’s mission being to equip people to “Run Your Race”, a brand that was stylized and rooted in racing of all sorts only made sense. The Monogram that acts as the foundation of the brand is inspired by classic track lines on a running track, giving an instantly recognizable visual cue without being too on the nose. Each line of the monogram represents a piece of Forerunner’s vision. The middle line representing a community member running their race, the inner line representing Christ’s support along the race, and the outer line representing Forerunner as a support and coach through the race.
To further build on the “racing style” foundation, while also giving Forerunner a distinct look typographically, I created a custom lettered wordmark and typeface based on classic racing letters found around vintage car racetracks and memorabilia. The result is a super distinct and unique look, with or without the monogram accompanying it.
To break up the heavily geometric feel of the core branding marks, while also deepening the race-inspired aesthetic of the brand, I created a custom script mark inspired by retro car badge scripts. Making sure to not delve too far into the vintage look, the end result s a mark that feels equally modern and vintage while providing a beautiful sense of forward motion to the brand.