Skip to main content
Reflect Design Co.Reflect Design Co.Reflect Design Co.Reflect Design Co.Reflect Design Co.
0
Menu
  • WORK
  • ABOUT
  • CONTACT
  • SHOP
  • twitter facebook dribbble instagram twitch
  • 0
    was successfully added to your cart.

    Cart

  • Menu
Reflect Design Co.
Close Search
 

Responsive Branding, Illustration & Custom Type

Grist Cycles

BIKES ARE CHILL.

A small, locally-owned bike shop focused on the enjoyment of the ride, not the skill of the rider.

Casey from Grist and I sat down for coffee, looking for a way to bring a fresh new look to the bike shop while being unique and infusing more personality into the shop. Casey has a mild obsession with old Norse legends/fables, all rooted in an extinct runic language called “Elder Futhark.” It’s odd, hard to read, and there’s really not much info on it. We thought it had a ton of personality and really suited the “wild, free-spirited” personality Casey wanted to instill into the brand, so I ran with it.

THE NUMBSKULL

Casey’s fellow cyclists know that there’s no place he’d rather be than venturing outside on his bike. I wanted to capture that free-spirit, wild, adventure-chasing attitude. Thus, the main mark, “the numbskull,” was born. Neither human nor animal, this was a spirit afraid of nothing and ready for any adventure.

ELDER TONGUE

Inspired by Elder Futhark, the logotypes’ letters were drawn with historical accuracy while remaining legible in English. I wanted to make sure that the mark had some tie-in to the bike shop, so the tops of the letters are designed to resemble handlebars. This took a lot of experimenting with different letterforms and referencing many weird, old rune charts for Futhark.

SLICE IT UP

To further expand the logotypes’ style, I created “The Slice.” It brings a sense of motion and action to the identity while providing a vertical layout option.

HALLOWED RUNE

What’s a brand based on runes if it doesn’t have one itself? The handlebar rune is embedded into all the logomarks but also stands on its own.

EXPANDING THE BRAND

Illustrations & lettering pieces to further the brand narrative in a really fun way.

“Working with Zach was a blast! I’d toss my vague, half-baked ideas at him and he would expand them into brillant finished pieces. Great work!”

CASEY – GRIST CYCLES

  • IRON GOAT CROSSFIT
    Responsive Branding & Illustration
  • ROCKY MOUNTAIN PRINTERS
    Responsive Branding, Illustration & Font Design
  • ISHTAR GAMES
    Responsive Branding & Illustration
  • POTENZA REHAB
    Responsive Branding & Illustration
  • TURK CONSTRUCTION
    Responsive Branding & Custom Type
  • FIRE HALL KITCHEN & TAP
    Responsive Branding & Location Design
  • SPAWN ON ME PODCAST
    Responsive Branding, Illustration & Animation
  • KINDA FUNNY XCAST
    Responsive Branding & Illustration
  • RUFFSENPAI
    Responsive Branding & Custom Type
  • FLY FUSION MAGAZINE
    Print Collateral & Layout
  • NANOGENIX
    Responsive Branding, Illustration & Animation
  • KINDA FUNNY PODCAST
    Responsive Branding, Custom Type & Illustration
  • Relater | Troy Baker
    Responsive Branding, Illustration & Animation
  • FORERUNNER CHURCH
    Responsive Branding, Custom Type & Animation
  • PS I LOVE YOU
    Responsive Branding & Illustration
  • TAP TAKEOVERS
    Illustration, Custom Type & Layout
  • TONIK DISTILLERY
    Responsive Branding, Product & Packaging Design
  • TAP TRAILER
    Illustration & Custom Type
  • PICTURE VALLEY
    Responsive Branding, Custom Type & Illustration
  • INTERNET EXPLORERS
    Custom Type & Layout
  • DEBATABLE
    Responsive Branding & Illustration
  • CRANBROOK WORKSPACE
    Responsive Branding & Illustration
  • WE HAVE COOL FRIENDS
    Responsive Branding & Custom Type
  • PARTY MODE
    Responsive Branding & Illustration
  • THE FALL COLLECTION
    Illustration & Product Design
  • GRIST CYCLES
    Responsive Branding & Illustration
  • CONNECT CHURCH
    Responsive Branding, Illustration & Custom Type
  • SANCHO WEST
    Responsive Branding & Illustration
  • WILD THEATRE
    Responsive Branding, Custom Type & Illustration
  • COOKING WITH GREGGY
    Responsive Branding & Illustration
  • HERO SUPPLY
    Responsive Branding & Illustration
  • 7AM
    Responsive Branding & Illustration
  • WILD HORSE CONSULTING
    Responsive Branding, Custom Type & Illustration
  • KOOTENAY LANDSCAPE
    Responsive Branding

BACK TO PROJECT GALLERY

HOME

ABOUT

WORK

CONTACT

© 2023 Reflect Design Co.. All Rights Reserved, Reflect Design Co. 2019

Close Menu
  • WORK
  • ABOUT
  • CONTACT
  • SHOP