Responsive Branding, Illustration & Animation
Hang Time is an online entertainment brand revolutionizing the Live Content Creation Space. While video games are a massive part of the Hang Time crew’s passion, their content is so much bigger than that. Whether it’s a road trip across the country or a cooking competition with your favourite industry personalities, Hang Time has no limits. Whatever they’re up to – you can guarantee they’ll be tons of energy and laughs.
The Hang Time crew came to us looking for a visual toolkit that fused 90s Teenage Angst with a graphic and iconic look their community could get behind. The result is a brand kit oozing with nostalgic illustrations, bold lettering and searing colours that might just make your eyes bleed, but like, in a good way….
THROW UP A SHAKA
Picture this. You’re 16, and Mr. Markus is giving one of his lectures that no one can possibly stay awake for, so you’re gazing off at the clock – dreaming of the moment you can bolt home, grab your skateboard and meet up with your pals for a night full of shenanigans. Now, just as your eyelids start to lean into full “nap mode,” a portal appears – out pops a Hot Pink Hand – it gives you a throws up a Shaka, and you’re sucked into the portal. You pop out the other side in an alternate reality where every hour is Friday Night – the party never stops, the soda keeps on flowing, and you’re surrounded by your favourite people doing your favourite things. Kinda sounds like one of those direct-to-VHS movies you and your buddies would watch on a Friday night in High School, right?. This is Hangtime’s brand Ethos, and the Shaka Portal is its call sign.
BAD BUT GOOD
