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HIGH OCTANE HILARITY

Hang Time is an online entertainment brand revolutionizing the Live Content Creation Space. While video games are a massive part of the Hang Time crew’s passion, their content is so much bigger than that. Whether it’s a road trip across the country or a cooking competition with your favourite industry personalities, Hang Time has no limits. Whatever they’re up to – you can guarantee they’ll be tons of energy and laughs.

The Hang Time crew came to us looking for a visual toolkit that fused 90s Teenage Angst with a graphic and iconic look their community could get behind. The result is a brand kit oozing with nostalgic illustrations, bold lettering and searing colours that might just make your eyes bleed, but like, in a good way….

THROW UP A SHAKA

Picture this. You’re 16, and Mr. Markus is giving one of his lectures that no one can possibly stay awake for, so you’re gazing off at the clock – dreaming of the moment you can bolt home, grab your skateboard and meet up with your pals for a night full of shenanigans. Now, just as your eyelids start to lean into full “nap mode,” a portal appears – out pops a Hot Pink Hand – it gives you a throws up a Shaka, and you’re sucked into the portal. You pop out the other side in an alternate reality where every hour is Friday Night – the party never stops, the soda keeps on flowing, and you’re surrounded by your favourite people doing your favourite things. Kinda sounds like one of those direct-to-VHS movies you and your buddies would watch on a Friday night in High School, right?. This is Hangtime’s brand Ethos, and the Shaka Portal is its call sign.

BAD BUT GOOD

HangTime’s fully custom display font is inspired by the terrible graffiti inside High School Bath Room stalls, the irreplaceable vibe of punk show posters – and the 90s moto-cross graphics that we all secretly love. Inconsistent letter sizing & intentionally bad kerning, we’re all intentional choices to bring this brand to a place where it felt approachable and authentic. To complete the Hangtime universe, we illustrated and animated a slew of rad iconic objects, activities and snacks to sell that “Friday Night All Nighter” vibe.

  • SPAWN ON ME PODCAST
    Responsive Branding, Illustration & Animation
  • ISHTAR GAMES
    Responsive Branding & Illustration
  • KINDA FUNNY XCAST
    Responsive Branding & Illustration
  • IRON GOAT CROSSFIT
    Responsive Branding & Illustration
  • POTENZA REHAB
    Responsive Branding & Illustration
  • FORERUNNER CHURCH
    Responsive Branding, Custom Type & Animation
  • PICTURE VALLEY
    Responsive Branding, Custom Type & Illustration
  • FIRE HALL KITCHEN & TAP
    Responsive Branding & Location Design
  • PS I LOVE YOU
    Responsive Branding & Illustration
  • RUFFSENPAI
    Responsive Branding & Custom Type
  • WILD THEATRE
    Responsive Branding, Custom Type & Illustration
  • FLY FUSION MAGAZINE
    Print Collateral & Layout
  • TAP TAKEOVERS
    Illustration, Custom Type & Layout
  • ROCKY MOUNTAIN PRINTERS
    Responsive Branding, Illustration & Font Design
  • KINDA FUNNY PODCAST
    Responsive Branding, Custom Type & Illustration
  • WE HAVE COOL FRIENDS
    Responsive Branding & Custom Type
  • Relater | Troy Baker
    Responsive Branding, Illustration & Animation
  • TONIK DISTILLERY
    Responsive Branding, Product & Packaging Design
  • TAP TRAILER
    Illustration & Custom Type
  • CONNECT CHURCH
    Responsive Branding, Illustration & Custom Type
  • TURK CONSTRUCTION
    Responsive Branding & Custom Type
  • NANOGENIX
    Responsive Branding, Illustration & Animation
  • INTERNET EXPLORERS
    Custom Type & Layout
  • DEBATABLE
    Responsive Branding & Illustration
  • CRANBROOK WORKSPACE
    Responsive Branding & Illustration
  • PARTY MODE
    Responsive Branding & Illustration
  • THE FALL COLLECTION
    Illustration & Product Design
  • GRIST CYCLES
    Responsive Branding & Illustration
  • SANCHO WEST
    Responsive Branding & Illustration
  • COOKING WITH GREGGY
    Responsive Branding & Illustration
  • HERO SUPPLY
    Responsive Branding & Illustration
  • 7AM
    Responsive Branding & Illustration
  • WILD HORSE CONSULTING
    Responsive Branding, Custom Type & Illustration
  • KOOTENAY LANDSCAPE
    Responsive Branding

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