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IRON GOAT CROSSFIT

LIKE A GOAT

Iron Goat Crossfit is striving to bring CrossFit back to what it was built on; crushing goals and getting healthy. Over the years, CrossFit culture has brought on an environment of intimidation and judgment, scaring away a good amount of people that would love the programming but are too intimidated to join in. Iron Goat’s goal is to eliminate this pressure, make CrossFit approachable and fun while also helping their clients crush their fitness goals. Straying away from the “diamond plated” macho aesthetic that has flooded this market, we developed a warm and welcoming brand that still feels strong and tough. Mountain Muscle never looked so good.

BACKYARD GOAT

The entire Iron Goat brand is built around the signature goat icon. It shows a sense of strength without being intimidating and provides a tie to their mountainous backyard, bringing a fresh look to CrossFit culture.

GETTING RESPONSIVE

The brand’s foundational style makes a perfect toolkit for creating alternate layouts and logomarks, ensuring there’s always a perfect size and shape mark for any use the gym could need. This creates an engaging and unique experience for gym members who interact with the brand every day.

 

  • POTENZA REHAB
    Responsive Branding & Illustration
  • TURK CONSTRUCTION
    Responsive Branding & Custom Type
  • FIRE HALL KITCHEN & TAP
    Responsive Branding & Location Design
  • SPAWN ON ME PODCAST
    Responsive Branding, Illustration & Animation
  • KINDA FUNNY XCAST
    Responsive Branding & Illustration
  • RUFFSENPAI
    Responsive Branding & Custom Type
  • FLY FUSION MAGAZINE
    Print Collateral & Layout
  • NANOGENIX
    Responsive Branding, Illustration & Animation
  • KINDA FUNNY PODCAST
    Responsive Branding, Custom Type & Illustration
  • Relater | Troy Baker
    Responsive Branding, Illustration & Animation
  • FORERUNNER CHURCH
    Responsive Branding, Custom Type & Animation
  • IRON GOAT CROSSFIT
    Responsive Branding & Illustration
  • ROCKY MOUNTAIN PRINTERS
    Responsive Branding, Illustration & Font Design
  • ISHTAR GAMES
    Responsive Branding & Illustration
  • PS I LOVE YOU
    Responsive Branding & Illustration
  • TAP TAKEOVERS
    Illustration, Custom Type & Layout
  • TONIK DISTILLERY
    Responsive Branding, Product & Packaging Design
  • TAP TRAILER
    Illustration & Custom Type
  • PICTURE VALLEY
    Responsive Branding, Custom Type & Illustration
  • INTERNET EXPLORERS
    Custom Type & Layout
  • DEBATABLE
    Responsive Branding & Illustration
  • CRANBROOK WORKSPACE
    Responsive Branding & Illustration
  • WE HAVE COOL FRIENDS
    Responsive Branding & Custom Type
  • PARTY MODE
    Responsive Branding & Illustration
  • THE FALL COLLECTION
    Illustration & Product Design
  • GRIST CYCLES
    Responsive Branding & Illustration
  • CONNECT CHURCH
    Responsive Branding, Illustration & Custom Type
  • SANCHO WEST
    Responsive Branding & Illustration
  • WILD THEATRE
    Responsive Branding, Custom Type & Illustration
  • COOKING WITH GREGGY
    Responsive Branding & Illustration
  • HERO SUPPLY
    Responsive Branding & Illustration
  • 7AM
    Responsive Branding & Illustration
  • WILD HORSE CONSULTING
    Responsive Branding, Custom Type & Illustration
  • KOOTENAY LANDSCAPE
    Responsive Branding

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