Responsive Branding, Custom Type & Illustration
Long-time friends/clients of the studio, Kinda Funny, came to me in 2020 looking to launch an Xbox-focused podcast on their channel, Kinda Funny Games. Together we crafted a system that pays homage to the decades Xbox has lived through while providing an instantly recognizable look for Xbox fans – all in Kinda Funny’s signature style. Hosted by Kinda Funny’s own SnowBikeMike, frequent cohost Gary Whitta (writer of Star Wars Rogue One), and Gamertagradio’s Parris Lilly – the show is always chock full of great conversations for Xbox fans.
XBOX’S DESIGN LANGUAGE
Our Goal with XCast was to create an identity that referenced Xbox’s history of consoles and branding since its initial conception. So, all of the typography and illustrations are inspired by Xbox advertising and marketing throughout the years, with a little bit of “Kinda Funny” sauce on top. The result is marks that feel like Xbox without being too derivative.
Controllers are how fans interact with consoles the most, so I created a suite of controllers from throughout the years to spark memories with fans and give the brand a strong Xbox foundation.
As new consoles are announced, fans eagerly await the new look of what the box itself will look like. Xbox has had some pretty iconic box designs through the generations, so I created a console illustration system to round out the whole concept.
The whole suite working together creates a perfect reminiscent feeling of Xbox’s branding while still being iconic enough to look like a Kinda Funny product.
