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KINDA FUNNY XCAST

XBOX. KINDA FUNNY STYLE.

Long-time friends/clients of the studio, Kinda Funny, came to me in 2020 looking to launch an Xbox-focused podcast on their channel, Kinda Funny Games. Together we crafted a system that pays homage to the decades Xbox has lived through while providing an instantly recognizable look for Xbox fans – all in Kinda Funny’s signature style. Hosted by Kinda Funny’s own SnowBikeMike, frequent cohost Gary Whitta (writer of Star Wars Rogue One), and Gamertagradio’s Parris Lilly – the show is always chock full of great conversations for Xbox fans.

XBOX’S DESIGN LANGUAGE

Our Goal with XCast was to create an identity that referenced Xbox’s history of consoles and branding since its initial conception. So, all of the typography and illustrations are inspired by Xbox advertising and marketing throughout the years, with a little bit of “Kinda Funny” sauce on top. The result is marks that feel like Xbox without being too derivative.

Controllers are how fans interact with consoles the most, so I created a suite of controllers from throughout the years to spark memories with fans and give the brand a strong Xbox foundation.

As new consoles are announced, fans eagerly await the new look of what the box itself will look like. Xbox has had some pretty iconic box designs through the generations, so I created a console illustration system to round out the whole concept.

The whole suite working together creates a perfect reminiscent feeling of Xbox’s branding while still being iconic enough to look like a Kinda Funny product.

  • KINDA FUNNY PODCAST
    Responsive Branding, Custom Type & Illustration
  • SPAWN ON ME PODCAST
    Responsive Branding, Illustration & Animation
  • PS I LOVE YOU
    Responsive Branding & Illustration
  • FIRE HALL KITCHEN & TAP
    Responsive Branding & Location Design
  • KINDA FUNNY XCAST
    Responsive Branding & Illustration
  • Relater | Troy Baker
    Responsive Branding, Illustration & Animation
  • TAP TAKEOVERS
    Illustration, Custom Type & Layout
  • TONIK DISTILLERY
    Responsive Branding, Product & Packaging Design
  • TAP TRAILER
    Illustration & Custom Type
  • ISHTAR GAMES
    Responsive Branding & Illustration
  • ROCKY MOUNTAIN PRINTERS
    Responsive Branding, Illustration & Font Design
  • NANOGENIX
    Responsive Branding, Illustration & Animation
  • IRON GOAT CROSSFIT
    Responsive Branding & Illustration
  • POTENZA REHAB
    Responsive Branding & Illustration
  • FLY FUSION MAGAZINE
    Print Collateral & Layout
  • FORERUNNER CHURCH
    Responsive Branding, Custom Type & Animation
  • TURK CONSTRUCTION
    Responsive Branding & Custom Type
  • RUFFSENPAI
    Responsive Branding & Custom Type
  • PICTURE VALLEY
    Responsive Branding, Custom Type & Illustration
  • INTERNET EXPLORERS
    Custom Type & Layout
  • DEBATABLE
    Responsive Branding & Illustration
  • CRANBROOK WORKSPACE
    Responsive Branding & Illustration
  • WE HAVE COOL FRIENDS
    Responsive Branding & Custom Type
  • PARTY MODE
    Responsive Branding & Illustration
  • THE FALL COLLECTION
    Illustration & Product Design
  • GRIST CYCLES
    Responsive Branding & Illustration
  • CONNECT CHURCH
    Responsive Branding, Illustration & Custom Type
  • SANCHO WEST
    Responsive Branding & Illustration
  • WILD THEATRE
    Responsive Branding, Custom Type & Illustration
  • COOKING WITH GREGGY
    Responsive Branding & Illustration
  • HERO SUPPLY
    Responsive Branding & Illustration
  • 7AM
    Responsive Branding & Illustration
  • WILD HORSE CONSULTING
    Responsive Branding, Custom Type & Illustration
  • KOOTENAY LANDSCAPE
    Responsive Branding

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