Long-time friends/clients of the studio Kinda Funny came to me in 2020 looking to launch an Xbox-focused podcast on their channel Kinda Funny Games. Together we crafted a system that pays homage to the decades Xbox has lived through while providing an instantly recognizable look for Xbox fans – all in Kinda Funny’s signature look. Hosted by Kinda Funny’s own SnowBikeMike, frequent cohost Gary Whitta (writer of Star Wars Rogue One), and Gamertagradio’s Parris Lilly – the show is always chock full of great conversations for Xbox fans.
XBOX’S DESIGN LANGUAGE
Our Goal with XCast was to create an identity that referenced Xbox’s history of consoles and branding art styles since it’s initial conception. So all of the typography and illustrations are inspired by Xbox advertising and marketing throughout the years, with a little bit of “Kinda Funny” sauce on top. The end result are marks that feel like Xbox, without being too derivative.
Controllers are how fans interact with consoles the most, so it made total sense to create a suite of controllers from throughout the years to spark memories with fans and give the brand a strong Xbox foundation.
As new consoles are announced, fans eagerly await the “New Look” of what the box itself will look like. Xbox has had some pretty iconic box designs through the generations, so a console illustration system to round out the whole concept made total sense.
The whole suite working together creates a perfect reminiscent feeling of Xbox’s branding, while still being iconic enough to look like a Kinda Funny product.
My partners and I took on a huge project that had no business working out. That we made it out of the gate is due to the support, creativity, and general wizardry of Zach Silver. Zach was there for anything and everything our project needed, including marketing and business advice outside the realm of his contract. While we hired Zach because of his impressive portfolio and passion for design, we were completely unprepared for him to become one of the most influential people to touch our project. If I was thinking of doing another project, Zach wouldn’t just be a call, he’d be my first call (then the bank to beg for money).!
JESSE ROBERTS – CO-OWNER
Brand Photography by Dariynn Silver of Reflect Design Co. & Morgan Turner of MTurnerPhoto