We really love where we live. Small towns just got something special, y’know? A huge part of our vision as a studio is to make the place where we live a more beautiful place to be. So when Kristy, the local tourism director, comes knockin’ looking to launch an apparel brand for locals to show their hometown pride and tourists to take home a piece of Cranbrook with them. Ya, we’re keen.
Early vision casting conversations with Kristy led to a firm belief that Cranbrook should have something for locals to show their pride in living here. So that was our goal. Create a brand that celebrates all of Cranbrook’s assets but also celebrates the people who live here and the community itself. Through illustration, lettering, and some good old-fashioned Tee-shirt design, we created a suite of marks, badges and apparel pieces that showcase Cranbrook’s unique character, personality, and love of adventure.