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CAST IRON FORGED COMMUNITY

Paul Reimer is a commercial artist harnessing the old-world craft of blacksmithing to create positive change in communities around North America. From massive metal monuments to beautiful countertop art pieces, all of Paul’s artwork contains a beautiful contrast of the strength & rigidity of steel with the delicate, intricate and unexpected beauty of community.

Paul wanted to create a brand kit that would accurately reflect the style of his artwork and be attractive to galleries and customers alike while also showcasing his love of anvils – he REALLY loves anvils. The result is a small brand kit with vast amounts of flexibility, inspired by Paul’s work and the legacy and unique feel that it contains.

Paul’s signature move is making metal do things you didn’t think metal could do. Strands of steel twist in and out of each other in captivating ways and create beautiful organic shapes that feel painterly and beautiful. We wanted to find a way to capture this feeling. Our solution: A fully custom wordmark where all the intersections of the letters feel like they’re “twisting” like a piece of steel. It’s subtle, but it really sells that the characters are made of metal and have a charming tie to Paul’s work.

We paired this twisty metal type with a hand-drawn Anvil silhouette, and boom, we had something pretty special. All of Paul’s work is adorned with a “touchmark,” a signature of the craftsman. Paul’s touchmark is a lowercase “p” followed by an uppercase “R.” To further tie the branding to his work, we created a couple of “touchmarks” that reference that style to use for smaller placements. The marks feel right at home alongside Paul’s work, and that’s when we know what we’ve done is working.

  • FIRE HALL KITCHEN & TAP
    Responsive Branding & Experience Design
  • ASCEND COFFEE
    Responsive Branding & Experience Design
  • TONIK DISTILLERY
    Responsive Branding, Illustration & Packaging
  • IRON GOAT CROSSFIT
    Responsive Branding & Illustration
  • POTENZA REHAB
    Responsive Branding & Illustration
  • FORERUNNER CHURCH
    Responsive Branding, Custom Type & Animation
  • PICTURE VALLEY
    Responsive Branding, Custom Type & Illustration
  • FIRE HALL KITCHEN & TAP
    Responsive Branding & Location Design
  • PS I LOVE YOU
    Responsive Branding & Illustration
  • RUFFSENPAI
    Responsive Branding & Custom Type
  • WILD THEATRE
    Responsive Branding, Custom Type & Illustration
  • FLY FUSION MAGAZINE
    Print Collateral & Layout
  • TAP TAKEOVERS
    Illustration, Custom Type & Layout
  • ROCKY MOUNTAIN PRINTERS
    Responsive Branding, Illustration & Font Design
  • KINDA FUNNY PODCAST
    Responsive Branding, Custom Type & Illustration
  • WE HAVE COOL FRIENDS
    Responsive Branding & Custom Type
  • Relater | Troy Baker
    Responsive Branding, Illustration & Animation
  • TONIK DISTILLERY
    Responsive Branding, Product & Packaging Design
  • TAP TRAILER
    Illustration & Custom Type
  • CONNECT CHURCH
    Responsive Branding, Illustration & Custom Type
  • TURK CONSTRUCTION
    Responsive Branding & Custom Type
  • NANOGENIX
    Responsive Branding, Illustration & Animation
  • INTERNET EXPLORERS
    Custom Type & Layout
  • DEBATABLE
    Responsive Branding & Illustration
  • CRANBROOK WORKSPACE
    Responsive Branding & Illustration
  • PARTY MODE
    Responsive Branding & Illustration
  • THE FALL COLLECTION
    Illustration & Product Design
  • GRIST CYCLES
    Responsive Branding & Illustration
  • SANCHO WEST
    Responsive Branding & Illustration
  • COOKING WITH GREGGY
    Responsive Branding & Illustration
  • HERO SUPPLY
    Responsive Branding & Illustration
  • 7AM
    Responsive Branding & Illustration
  • WILD HORSE CONSULTING
    Responsive Branding, Custom Type & Illustration
  • KOOTENAY LANDSCAPE
    Responsive Branding

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